Sora AI is Every Content Creators Dream. Its Almost Here!

OpenAI’s Sora

Sora is the Japanese word for sky, our blue expanse that is often associated with limitless dreams and possibilities.

You may have heard that OpenAI is also releasing an AI video generator called Sora AI. With It’s fantastical visuals and life-like video, it’s without a doubt the top 5 AI technologies in 2024.

OpenAI recently launched Sora’s first short video, “Air Head”, and if it proves anything, its that Sora is every content creator’s dream turned reality.

But if you’re not convinced, perhaps this video might help. Here’s a little game called, “can you spot the AI video”?

How Can Sora AI Help Content Creators?

Video producers, film makers, animator, visual artists, and game developers all have one thing in common: They are always looking for the next big thing in creative expression. Sora AI is a tool that can greatly enhance the ability content creators have to fuel their imagination and connect with their audiences.

A misconception is that AI is going to replace human artists, videographers, and animators. But if Sora’s first short film has shown anything, its that a team was still needed to create the story, narrate the scenes, and edit the videos to create the final production.

Sora won’t replace artists; it will equip them with tools to express their artistry in different ways.

Sora’s First Short Film

Auteur and Toronto-based multimedia company, Shy Kids, was granted early access to Sora AI. Shy Kids is among the few granted early access to the AI video generator for the sake of testing and refining it before launch. The video the artists generated using Sora AI is called “Air Head”.

Pretty mind-blowing to think that one day, we might be able to create an entire movie with the main character as a balloon. Think of the comedies we can create.

How Does Sora AI Work?

Sora’s first short film “Air Head” shows that Sora AI is the most advanced AI-powered video generator tool in history. Sora creates realistic and detailed 60-second videos of any topic, realistic or fantasy. It only needs a prompt from the user to build on existing information and develop whole new worlds.

What We Know So Far

Sora AI is a new technology with limited access. There’s a strategic reason to limit information of a new technology, and it’s to manage the publics expectations while polishing the final product. Sora is a very powerful tool. It might be necessary to have strong safeguards and build guidelines before releasing it. Here’s what we know so far.

Sora Release Date

OpenAI has not provided any specific release date for public availability or even a waiting list. However, many sources indicate that it may be released in the second half of 2024. Currently, Sora AI is only being made available to testers called “red teamers”, and a select group of designers—like Shy Kids— have been granted access.

Sora Price

Open AI has not yet released a price for Sora AI and has made no comment on whether there will be a free version like its other AI models. Based on other AI text-to-video generators, its likely that there won’t be a free version, and that Sora will offer a tiered subscription model that caters to users who want to dish out videos regularly.

There is also a possibility of a credit-based system, similar to its competitor RunwayML. A credit-based system is where users purchase credits, and each credit is used for a specific task related to generating a video.

Sora’s Video Length

OpenAI has said Sora can generate videos of up to a minute long with visual consistency. Scientific America states that users will be able to increase the length of the video by adding additional clips to a sequence. Sora’s first short film “Air Head” ran for a minute and twenty seconds, which indicates that Sora’s video length can be anywhere between 60-90 seconds.

Sora’s Video Generation Time

OpenAI has not revealed how long it will take Sora AI to generate a video; however, Sora will use NVIDIA H100 AI GPUs. These are GPUs designed to handle complex artificial intelligence tasks. According to estimates provided by Factorial Funds, these GPUs will allow Open AI’s Sora to create a one minute video in approximately twelve minutes.

How is Sora AI Different from Other Video Generators?

Many text-to-video generators have trouble maintaining visual coherency. They will often add visuals that are completely different for one another for each scene. This requires the videos to be further edited. In some cases, it takes longer to create the video you want by using AI than it does by creating it yourself.

Sora AI seems to surpass other text-to-video generators in the level of detail and realism it creates. It has a deeper understanding of how the physical world operates.

It Brings Motion to Pictures

Another feature that Sora AI has is its still-life photo prompts. Sora will be able to take a still-life photo, such as a portrait, and bring it to life by adding realistic movement and expression to the subject. This means that you can generate images using OpenAI’s DALL. E model, and then prompt it with the desired text of what you would like the image to do.

This is like something out of Harry Potter. One of the biggest worries is that Sora AI will be able to depict someone saying or doing something they never did. I don’t think the world’s ready for another Elon Musk Deepfake.

Will Sora AI Undermine Our Trust In Videos?

There are over 700 AI-managed fake news sites across the world. OpenAI is already working with red teamers—experts in areas of false content—to help prevent the use of Sora AI in a way that can undermine our trust in videos.

Detection classifiers will play a big role in the future of AI. Among these detection classifiers are tools that can detect AI in writing, and content credentials that show whether an image was made using AI within the contents metadata.

AI image generators like Adobe Firefly are already using content credentials for their images.

Why do Sora AI Videos Look So Good?

Sora AI generates it’s videos using ‘spacetime patches’. Spacetime patches are small segments of video that allow Sora to analyze complex visual information by capturing both appearance and movement in an effective way. This creates a more realistic and dynamic video, as opposed to other AI video generators that have fixed-size inputs and outputs.

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One comment said Sora AI videos are like dreams, only clearer… That’s not a bad way to put it. Afterall, dreams are like movies our brains create, and anyone who increases their REM sleep will understand. But speaking of movies, how will Sora AI affect Hollywood?

Can Sora AI Replace Movies?

As amazing as OpenAI’s text-to-video generator is, it can’t replace actors and use them in a prolonged storyline, but it can help producers create some fantastic movies. Sora AI can be used to create pre-visuals, concept art, and help producers scout potential locations.

Pre-visualization: Sora can turn scripts into visual concepts to help both directors and actors plan complex shots.

Concept Art Creation: It can be used to generate unique characters and fantastical landscapes which can then be incorporated into the design of movies.

Location Scouting: Using the prompt description, Open AI’s Sora can expand on location options, and even create locations that are not physically realizable. An example would be a city protruding from a planet floating around in space (I sense the next Dune movie here).